Servage Magazine

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Articles Tagged ‘success’

Web application uptime monitoring

Saturday, May 27th, 2017 by Servage
uptimeHigh availability and uptime have become very important for websites and applications. Solving downtime issues should be taken care of quickly to avoid losing any visitors or profit when it comes to business websites. Fortunately, there are services that monitor websites, databases and servers around the clock and inform website administrators within minutes when something is not working as expected. Pingdom Although being a pricy service, Pingdom is one of the most popular uptime monitoring services. The time it takes for Pingdom to detect that your website is down is very short, and their downtime reports are accurate. Pingdom has been said to sometimes report false positives for  downtime, but nowadays it’s possible ...

Tracking bugs and errors in web applications

Sunday, May 21st, 2017 by Servage
bug-errorsBug tracking just got easier! What could be worse than losing a customer or a regular visitor due to some unknown error that a website can’t handle? On some websites, customers can provide feedback and tell what happened if they land on an error page. Many visitors don’t spend the time to fill out such forms so developers never get to know what really happened. This time we will look into ways that automatically report errors and collect information related to the issue when something unexpected happens. Introducing Sentry Sentry is an error tracking service that sends errors from your application to their service where you can view and inspect them using their ...

Detecting browser-compatibility with Modernizr

Saturday, January 7th, 2017 by Servage
Browser-CompatabilityModernizr is a JavaScript library for detecting what features are supported in a web browser. It can be used to check whether a visitor’s browser supports CSS keyframe animations, Flash videos, the latest JavaScript features and much more. If you want to take advantage of the latest browser features without dropping support from older browsers, Modernizr is a perfect addition to your website. How Modernizr Works Modernizr is a small JavaScript file that you can add to your website. It makes a Modernizr object available that you can call to query for browser support. For instance, calling the method Modernizr.flash() returns true if Flash is supported in the visitor’s web browser. If Flash ...

The do’s and don’ts of email marketing campaigns

Sunday, July 17th, 2016 by Servage
email-marketingEmail marketing campaigns are great ways to keep in touch with your current and potential new clients and to send your messages or your latest offer. But crafting the right email, that will appeal to all your subscribers or client base is not as easy as it sounds. The way we send emails has changed a lot over time, mostly because people have gotten used to ignoring advertising email. Every business needs to find a way to pique its audience’s interest and make people open another email. Even though you can find a lot of great information about email marketing campaigns with a simple Google search, you will never find the exact answers to ...

Use a customer persona to understand your users better

Tuesday, June 28th, 2016 by Servage
customer-personaCustomer persona, also called buyer persona or marketing persona, refers to creating a fictional character that bring together all the characteristics of your ideal customer. Creating a customer persona is an important step in determining your target audience, not only because it provides a lot of insights on your audiences' demographics and interests, but also because it can hold the key to how you can promote your brand and product online in the most effective way, using the right channel and approach for your website, social media ads etc. Set your customer persona apart from the competition Creating an effective customer persona doesn’t refer to simply writing down in a persona template information ...

How to define your target audience

Sunday, June 12th, 2016 by Servage
target-audienceIt is not easy to make your business stand out, especially in a busy marketplace. Even though we have a lot more tools at our disposal to get a business message across multiple platforms, the competition is as fierce as ever. But the competition is not the only reason why people are not reacting to your message. If you feel that marketing efforts are in vain, and no matter how hard you are trying to get in front of your customers they do not seem to care, then you are probably dealing with another problem: You are not targeting the right audience. The first thing you should know is that no matter what ...

Why every small business should have a website

Thursday, June 2nd, 2016 by Servage
small-businessThose days searching in the enormous Yellow Pages book for a business or a service you needed are long gone. Thanks to the rapid technology advancements, our mentality as consumers has also changed. Being surrounded by smartphones, tablets and state-of-the art laptops, we’ve gotten used to focusing all of our attention towards the internet to solve any problem or need we might have. We’ve given up buying newspapers when we can have direct access to every kind of information in real-time and we’re slowly turning into full-time online shoppers because it is so much more convenient. So what does all of this have to do with the reasons why every small business ...

Facebook-reactions and their impact on businesses

Monday, May 16th, 2016 by Servage
facebook-reactionsFor years now people have been constantly asking Facebook for a dislike button. And even though we’ve seen a lot of jokes online about this, it was pretty clear that Mark Zuckerberg was not going to encourage critical thinking with the simple use of a button. Basically, until recently, your only two choices to express your feeling about a post were to click the Like button, which naturally meant you liked what was happening, what your were seeing, or that you agreed with someone’s point of view; or you could comment and express your own feelings and contrary opinions. And this system worked just fine for a long period of time. A ...

Creating presentations with Reveal.js

Friday, May 6th, 2016 by Servage
reveal-jsFor a long time, PowerPoint has been the de facto standard for creating presentations. A notable alternative to PowerPoint is a JavaScript library called Reveal.js. With Reveal.js you can create beautiful fully-responsive slideshows using tools you are already familiar with: HTML, CSS and JavaScript. The finished slideshows can be viewed directly with any modern web browser or even on a mobile device. Getting started Getting started with Reveal.js is very simple and takes only a minute or two. Go to the official GitHub repository at www.github.com/hakimel/reveal.js and download the latest .zip archive. Extract the archive and run the included index.html with your favorite web browser. You should now have a working Reveal.js demo ...

How to build a successful site for e-commerce

Sunday, April 24th, 2016 by Servage
webshopE-commerce is quickly turning into a must-have for modern businesses. And why shouldn’t it when it’s relatively cheaper than selling products at a physical location, always having to worry about rent for your shop and a whole lot of others expenses. With an e-commerce business you can basically sell anything, no matter how big or small. And if you have good suppliers, you don’t even have to worry about having too many items in stock or running out of stock. With good managerial skills plus the right marketing and conversion funnel you can actually run a successful business where items sell themselves. Which other crucial element does your e-commerce business depend on, other than ...