Servage Magazine

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Articles Tagged ‘marketing’

The do’s and don’ts of email marketing campaigns

Sunday, July 17th, 2016 by Servage
email-marketingEmail marketing campaigns are great ways to keep in touch with your current and potential new clients and to send your messages or your latest offer. But crafting the right email, that will appeal to all your subscribers or client base is not as easy as it sounds. The way we send emails has changed a lot over time, mostly because people have gotten used to ignoring advertising email. Every business needs to find a way to pique its audience’s interest and make people open another email. Even though you can find a lot of great information about email marketing campaigns with a simple Google search, you will never find the exact answers to ...

How to define your target audience

Sunday, June 12th, 2016 by Servage
target-audienceIt is not easy to make your business stand out, especially in a busy marketplace. Even though we have a lot more tools at our disposal to get a business message across multiple platforms, the competition is as fierce as ever. But the competition is not the only reason why people are not reacting to your message. If you feel that marketing efforts are in vain, and no matter how hard you are trying to get in front of your customers they do not seem to care, then you are probably dealing with another problem: You are not targeting the right audience. The first thing you should know is that no matter what ...

Facebook-reactions and their impact on businesses

Monday, May 16th, 2016 by Servage
facebook-reactionsFor years now people have been constantly asking Facebook for a dislike button. And even though we’ve seen a lot of jokes online about this, it was pretty clear that Mark Zuckerberg was not going to encourage critical thinking with the simple use of a button. Basically, until recently, your only two choices to express your feeling about a post were to click the Like button, which naturally meant you liked what was happening, what your were seeing, or that you agreed with someone’s point of view; or you could comment and express your own feelings and contrary opinions. And this system worked just fine for a long period of time. A ...

Intersections between copywriting and design

Thursday, February 20th, 2014 by Servage
In many cases, copywriters and designers practice their crafts in different worlds with little knowledge of what the other is doing. If the two are seated near each other, and thus aware of each other’s work, this can make a huge difference for the results of our projects. Clients, of course, benefit from such an arrangement as such a team is likely to offer exceptional quality websites. Common Mistakes We commit big mistakes when: We keep the role of designers and copywriters entirely separate during our web design projects We design first and then instruct content writers to fill the void We prepare copy first and then design around that In such cases, we aren’t combining ...