Servage Magazine

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Articles Tagged ‘commerce’

How to build a successful site for e-commerce

Sunday, April 24th, 2016 by Servage
webshopE-commerce is quickly turning into a must-have for modern businesses. And why shouldn’t it when it’s relatively cheaper than selling products at a physical location, always having to worry about rent for your shop and a whole lot of others expenses. With an e-commerce business you can basically sell anything, no matter how big or small. And if you have good suppliers, you don’t even have to worry about having too many items in stock or running out of stock. With good managerial skills plus the right marketing and conversion funnel you can actually run a successful business where items sell themselves. Which other crucial element does your e-commerce business depend on, other than ...

Why your website does not convert – and how to improve it

Thursday, April 7th, 2016 by Servage
conversionYou have probably spent a lot of time and resources in setting up your business in the online world. A nice looking website, maybe even a mobile app to perfectly complement your website and help you turn visitors into loyal customers. But something isn’t working the way it should and it’s keeping your website from reaching its full potential by failing to convert visitors into sales. Here are some useful tips on how to improve your website and fix this problem. Missing functionality, bugs or error pages User expectations have greatly increased in the last few years, so if you want to stay in business you need to keep up with technology, not only ...

Responsive E-Commerce Site Design Isn’t Just For Mobile

Thursday, June 5th, 2014 by Servage
responsive e-commerce web design Welcome to the modern computing period, otherwise known as the mobile era. Market surveys support this designation, by reporting $70 billion in global sales revenue for smartphones and $134 billion for tablets. Each is estimated to more than double within the next 5 years with figures of $173 billion and a walloping $453 billion respectively. With this growth in mind, many businesses look to establish a mobile presence with their own online applications. Yet, native apps are expensive to develop and keep up to date with ever-changing technologies. Therefore, small to mid-sized businesses are continually looking to responsive designing. Not only is responsive designing cost effective over the long term, ...

Practical tips to improve conversions in webshops

Wednesday, March 5th, 2014 by Servage
Based on a recent survey, I have included some useful hints, in this post, for an e-commerce website. There are many ways to improve conversion rate, but not all are viable, so I have noted those that are good practical suggestions. In e-commerce businesses, we have seen low value products (below $100) sell rapidly. Yet, visitors show a different behavior when they approach high value product pages. In our survey, we found that the users journey is quite normal on the low value products, up to the checkout pages. But suddenly, our users abandon the cart, either keeping items in wish list or leaving without any indication. When we dug the ...

Remember to test your webshop regularly

Monday, February 3rd, 2014 by Servage
When dealing with e-commerce website development, It is important to remember that any small change in the setting of your e-commerce store might have a larger impact than you think. Therefore, it is crucial for any web developer, during or after the e-commerce development process, to do testing that confirms changes are in fact beneficial and not harmful in anyway. We Need to Test E-commerce Website Frequently There are many ways to test your e-commerce website; including simple browser or mobile device testing, as well as intensive testing that uses modern e-commerce testing tools. You might believe seasoned e-commerce developers know exactly which settings will affect which part of the website. Unfortunately, ...