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Why every small business should have a website

Thursday, June 2nd, 2016 by Servage

small-businessThose days searching in the enormous Yellow Pages book for a business or a service you needed are long gone. Thanks to the rapid technology advancements, our mentality as consumers has also changed. Being surrounded by smartphones, tablets and state-of-the art laptops, we’ve gotten used to focusing all of our attention towards the internet to solve any problem or need we might have. We’ve given up buying newspapers when we can have direct access to every kind of information in real-time and we’re slowly turning into full-time online shoppers because it is so much more convenient.

So what does all of this have to do with the reasons why every small business should have a website? Well, as active internet users, the world wide web has literally turned into the most important place where businesses can get in front of their customers. Even if your business doesn’t offer online services or products, having a website is crucial for your success. And here is why:

Your business will gain credibility and an increased exposure. When people find your website while searching for certain products or services, your business gains more credibility. You have the opportunity to present yourself as an expert in your field through a professionally designed website, which may convince potential customers to choose you instead of your competition.

It is one of the best investment you can make, with long term positive results. If you feel like you’re not in the right place to invest into a professionally designed website, then think again. The truth is, in the current marketplace you can’t afford to not have a website, regardless of your business field. And you’ll find that after the initial investment and completely changing the way your customers see you, having a website up and running is really not that expensive.

It is a direct communication channel with your customers, that will help you increase your popularity and keep the clients coming back. Not taking advantage of this incredible tool would be a huge mistake for your success as a business. You can use your website to keep your clients up to date with everything that is going on with your business and to provide them with valuable information. This way you can definitely establish yourself as an expert in the field, and the next time they need something they will know who to turn to. A professionally designed website can be the beginning to successful client acquisition, especially if you combine it with search engine optimization, blogging and social media marketing.

It allows you to go beyond local targeting and reach your customers more efficiently. A website is the perfect tool to get your products and services in front of your customers, wherever they might be. They can be in a different city, a different country, or even on a different continent. If they’re looking to buy what you’re selling, a website will significantly increase your chances.

It makes you available at all times and helps you improve customer experience. Customers appreciate a business that is interested in providing them with a good user experience when they enter a website. So make sure you provide them with all the information they might be looking for in a clear and friendly manner, so they feel they have made the right decision in choosing your business.

You see, there are plenty of good reasons why every business should have a website today, also small businesses. Get started today :-)

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